Among the many definitions for the term brand are:
~ a unique promise kept over time (Brian Collins);
~ a distinctive set of characteristics and crafting stories across a variety of mediums that communicate and contextualize those characteristics in unique and immersive ways (David Fudge);
~ the meaning within. It dares to go wider by shaping understanding, inspiring belief, and creating enduring human connections. (Dana Arnett);
~ the ratio between leadership, vision, communication, culture and user experience. (Cameron Campbell);
~ sharing the love of an idea, product or service with an audience who needs it and will identify with, and rally behind, that love. (Paul Brogna);
~ convincing that voice in someone’s head to be on your side. (Veronica Parker-Hahn)
By any of these definitions, Meg can collaborate with you to define and communicate your brand effectively, bringing it wider visibility among the constituents you want to reach. Meg has made a specialty of designing communications platforms from scratch and can build an infrastructure and programs tailored to your objectives.