“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”
– 
Jack Welch, former CEO of GE

Very few people would disagree with the notion that employee engagement is essential today. But what does “employee engagement” really mean…and how does a company create a culture in which employees are engaged? 

According to a recent Wall Street Journal article citing Deloitte, “After decade of corporate discourse about the war for talent, the battle is over and talent has won. Employees today have increased bargaining power, the job market is highly transparent, and attracting top-skilled workers is a highly competitive activity.”

A recent research by the O.C. Tanner Institute found that 37 percent of employees rank being recognized as the most important thing a company can do to inspire great work.

If recognizing employees for their part in your company’s success is not part of how you do business, it may be time to change that.

Adding more human stories to your internal communications gives your employees respect, a voice, a sense of ownership…while building an empowering company culture, one that employees want to be a part of for many years.